At Decathlon, data isn’t just about numbers; it’s the compass that guides us to better serve our sports users. As our Digital Analyst, you are the strategic engine of our e-commerce and omnichannel ecosystem. You turn complex user behaviors into clear growth opportunities, ensuring every digital step our customers take is smooth, intuitive, and satisfying.

1. Digital Experience Strategy

• Own the measurement strategy for customer journeys across all digital touchpoints.
• Partner with product teams to pinpoint pain points and unlock new conversion opportunities.

2. Forecasting & Operational Alignment

• Build GMV forecasts based on historical trends and commercial plans.
• Translate digital sales targets into warehouse volume projections to ensure delivery capacity.
• Act as an "early warning system" by tracking real-time performance against targets.

3. Strategic Insights & Influence

• Turn complex behavioral data into clear recommendations for GMV, Profitability, and NPS.
• Manage the analytics backlog by focusing on requests with the highest business impact.
• Provide the data evidence required to support or pivot strategic initiatives.

4. Performance & Optimization

• Maintain weekly/monthly dashboards for key KPIs (Conversion, Bounce Rate, RPU).
• Drive the local testing agenda by generating hypotheses and validating feature results (A/B Testing)
•  Act as the local-to-global liaison for tracking fixes and data quality.

5. Excellence & Collaboration

• Drive data literacy and self-service capabilities across the digital department.
• Embed behavioral insights into every e-commerce project to ensure data-led decisions.

We are looking for an autonomous profile who thrives at the intersection of tech and business. 

You see the big picture and can project a long-term vision for digital performance. You are comfortable with Agile practices and research strategies. 

You are a natural business partner, skilled at managing relationships and influencing decisions through data.

Moreover,

• you have a solid background in e-commerce and a passion for the digital world.
• you are a pro with journey mapping and analytics tools (Amplitude, ContentSquare, SQL, Tableau, or Databricks). 
• you can speak Dutch and/or French. English is required. 

• You work full-time from our headquarters in Evere. Remote working is possible 2x/week
•  Like all of us, you are driven by a passion for sport and you love doing some sports doing the lunch break ! 

Ready to Play ? Apply before April 27th